Legislator as Campaign Strategist

I had thought to cover the ideal candidacy of a good legislator in a single post but it has become obvious to me that there is just too much to cover in one sitting. On top of that, the campaign is arguably the aspect of being a good legislator where candidates – whether they end up winning or losing – stray from what a good legislator should do.

From a campaign strategy perspective the most important thing that a good legislator should do is understand the system that they are to be working in. I saw what I thought was a good example of this in the Jason Chaffetz campaign for Utah’s 3rd District congressional seat in 2008. For the sake of clarity I would like to say that I was not part of the campaign nor do I live in the 3rd district  – I am simply an outside observer who happens to share the same party affiliation.

My observations were of a campaign where they understood the Utah Republican Party rules to receive the nomination and they focused their efforts on getting that nomination. As far as I could see goals of fund-raising were completely secondary to goals or raising support among those who would actually be casting the votes for the Republican nominee in the district – first the state delegates, and then the members of the Republican party when he fell just shy of averting the need for a primary race against Rep. Cannon. Again from my outsider perspective it appears that all other goals were designed and pursued only as a means of reaching and persuading those who would actually be casting the votes. Contrary to what seems to be the conventional wisdom, there is more to it than raising large amounts of money and buying up as much advertising as possible – as proven by the fact that Chaffetz was significantly outspent by Cannon.

The reason that a legislator needs to be a good strategist with a solid understanding of the system is not simply so that they can get elected, but also because those skills are important in working within the legislative body to which they are seeking membership. Again from my outsiders perspective Rep. Chaffetz appears to demonstrate this by the fact that he has been able to garner more attention and influence than I would have expected to see in a freshman congressman in the minority party of the House.