Apparently the nation is very interested that Obama Predicts a Florida Victory in tonight’s BCS National Championship game – just like we were dying to know whether Obama likes the BCS system. I don’t mean to pick on these stories, but they serve as good examples of some of the thoughts I am having as I read Breaking the News. What our President-elect thinks of collegiate sports is suddenly very important despite the fact that we have no proof the Obama is any more an expert on the subject than I am. Obama is not claiming to be an expert, he’s simply offering an opinion when the question is asked because that’s what any fan would do. This really is not a problem as far as what Obama is doing, but it is indicative of a problem that is widespread through the media – all too often what gets published is fluff even when there are important issues that we should be informed about. In fact, even when the important issues are covered the result is often fluff.
Because everyone knows who Obama is it may intrigue many to know his opinions on college sports just as a matter of curiosity – nothing wrong with that. The problem is when virtually everything gets the same level of treatment, whether it’s his guess on the outcome of tonight’s game or his plan for stimulating the economy and cutting the waste out of the federal government. To a large degree, our press today had tried to reduce important offices, such as the presidency, to something that is much easier to understand and report on – celebrity.
That seems to be indicative of the major problem that is spreading through media (old and new) – there is a tendancy to publish what is easy to cover in order to make sure that something is published. I have am not immune to that urge myself. It is very difficult to maintain any influence in the conversation, or keep the attention of any regular readers, if you cannot have some level of consistency in publishing. (Note that consistency and frequency are not the same thing, although they can influence each other.) Those who write primarily for themselves may take the time to really cover an important subject with some depth. (Those tend to be my favorite kind of articles.) Those who write in any noticable degree for an audience will feel the pull to get anything out, and thus will feel the urge to look for something manageable or dependable – often fluff.
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